TVS Motor Company approached us to design the web experience for the racing division, bringing the thrill and competition of motorsports to every fan’s screen. We worked closely with the marketing team to understand the essence of the brand and create a website with the right set of imagery and products to bring the thrill of racing to the website.
Problem Definition
To bring out the adrenaline rush of team TVS racing onto the website.
The Process
01.
Discovery Workshop & Research
02.
Key Page Wireframes
03.
Visual Exploration
04.
Secondary Wireframes
05.
Visual Designs
06.
Prototyping
07.
Design System
User Personas
Competitive Analysis
A thorough competitive analysis of leading global brands in the motorsport niche was conducted to understand how they engage their audiences, identify effective user flows, and explore analogous experiences that could enhance the user experience for TVS Racing.
Heuristic Evaluation
We ran a heuristic evaluation of the existing website against Nielsen’s 10 usability principles, surfacing friction points across navigation, content hierarchy, and error handling to guide the redesign.
Information Architecture
Two information architectures were structured to ensure intuitive navigation and clear content hierarchy for an improved user experience on the TVS Racing website.
The experience
created
Visually, TVS Racing was to exude racing thrill at every turn. We utilised a combination of TVS’ brand design system, and creative abilities to bring out a visually delightful website.
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