Rumble, an Infoedge ventures funded gaming startup. We collaborated with them to create a gaming universe that allowed gamers to play across 200+ games within the largest gaming community.
The app is designed with high end graphics and visuals to engage gamers throughout the platform.
Problem Definition
How do we engage users and keep them wanting more, focus on personalized experiences, regular updates and gamification.
The Process
01.
Discovery Workshop & Research
02.
Key Page Wireframes
03.
Visual Exploration
04.
Secondary Wireframes
05.
Visual Designs
06.
Prototyping
07.
Design System
Opportunities discovered
01
Striking visuals and an easy learning curve
We aimed for quick onboarding and entertainment, getting users to play their first game within minutes. We proposed a TikTok-like homepage with game previews and a clear “Play for free” CTA to highlight the pay-to-play option.
02
Playful and playable; how we gamified a game platform
Rumble's visual design emphasizes engagement and playability, featuring futuristic fonts, 3D graphics, and icons for a bold yet approachable look. Its colorful and playful presentation enhances the user experience.
03
A seamless blend of immersive experiences & accessible gameplay.
Using UX laws like Jakob’s Law & Gestalt Principles, we simplified this loud, colorful platform. Users can quickly navigate onboarding & start playing within minutes by focusing on relevant workflows while keeping the rest of the app visible.
04
There’s a party on Rumble, and you are invited
Game invites for multiplayer increased by 50%! Users praised the app’s visual design and playfulness, and we reduced task completion time with effective indicators. Overall, the platform has been well-received.
Secondary Wireframes
The experience
created
The experience is built around one idea: get players into a game fast, and give them reasons to stay. A preview-driven home feed and streamlined onboarding take new users from install to first match in minutes.
From there, tournaments, leaderboards, and multiplayer invites turn solo play into something social — while real rewards and cashback close the loop, making every session feel like it counts. Bold 3D visuals and a snappy, Gen-Z-ready aesthetic hold it all together without ever getting in the way of gameplay.
Speaking to the sensibilities of Gen-Z, the colours and visual appeal had to be catchy and snappy from moment 1, drawing users in through visuals, and retaining them through gameplay.
Color Palette
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